Website Standards Association Internet Marketing Website Development

A uniting body for Web Developers and Internet Marketers, the WSA has created a set of guidelines that benchmark the minimum requirements for the development of professional websites.

These guidelines ensure that all WSA members are able to consistently produce work which maximises the power of the Internet.  Some of the most important benchmarks and their associated benefits are listed below.

Business Purpose

The website must establish a prominent and purposeful web presence for the business…

WSA Developers specialise in creating websites that are purposeful, cater to your needs, and generate measurable results for your business.

Discover a few of the results you could be achieving with your website, by establising goals on your site.


The website must be able to integrate with on and offline marketing plans…

One of the weakest areas of modern marketing is the integration of online tools with offline media. Even the most carefully planned traditional media or web campaign can be rendered ineffective if they aren’t integrated in some form.

Want to find out more about integrating your online and offline internet marketing.


The Website Developer must achieve a high quality result by maximising usability and putting current technology to its most appropriate use…

In the Internet world, usability means survival. A WSA Developer can ensure that your site’s design is easy -to-use, efficient and memorable.

Learn more about website usability and its imporance here.


The Website Developer must stay up-to-date with advances in technology and when appropriate offer the technology as a solution to a specific business challenge.

For business, technology without purpose, is a waste of resources. WSA Developers only utilise technology to solve a particular challenge for their clients. Plus, prior to implementation, WSA Developers thoroughly test a new tool or technology to ensure that it works, as intended, prior to going live on your site.